Zech Wu - Creative Director - Men's Basketball Support Staff

Zech Wu

Title:
Creative Director
Email:
zech@gocards.com

Wu enters his first season at Louisville as the Creative Director for men’s basketball. He oversees the visual branding and storytelling for the men’s basketball program, maintaining areas of digital media strategy; collaborating with other creatives, marketing, communications and coaching staffs; and owning recruiting content for the program. His responsibilities include content creation in the form of photography, videography and graphic elements; assisting with recruiting visual materials and other creative elements for recruiting visits; and producing content for the men's basketball social media channels.

Prior to joining the Cardinals, Wu was a graduate assistant for creative media with the Arizona men’s basketball program. He contributed to the strategic digital growth of the brand for two seasons, including 152 million impressions, 10 million total engagements and 53+ million video views. He also experienced and contributed to Arizona’s first Final Four appearance in 25 years when the Wildcats competed in 2026.

Before heading west, Wu worked at his alma mater as a creative intern for men’s basketball and football at Pitt.

Wu graduated from the University of Pittsburgh with a bachelor’s degree in Business Administration in 2024. He graduated from the University of Arizona with a master’s in marketing in 2026. He is originally from Pittsburgh and resides in Louisville.