Staff Directory
Amanda Roussin
- Title:
- Director of Digital Marketing
- Email:
- Phone:
- 852-9050
Began at Louisville:Â September of 2021
Summary of Current Role:
Leads the implementation and evaluation of all digital marketing initiatives
Oversees web platforms, email communications, mobile app strategy, SMS outreach and paid digital advertising
Maintains the department's Digital Marketing & Advertising Hub, a centralized communications and advertising calendar
Analyzes campaign workflows, customer journeys and optimization
Manages the department's relationship with SIDEARM and other digital vendors to ensure platform performance
Coordinates with Ticket Sales & Service, Ticket Operations, the Cardinal Athletic Fund, Strategic Communications and Creative Services to align messaging, priorities and timelines surrounding sales and fan experience efforts
Serves on The New Standard Capital Campaign committee
Career History:
Louisville Athletics :: Director of Digital Marketing (Nov. 2025 - pres.)
Louisville Athletics :: Assistant Director of Digital Marketing (July 2023 - Nov. 2025)
Louisville Athletics :: Assistant Director of Creative Communications (Sept. 2021 - July 2023)
San Diego Athletics :: Assistant Director for Strategic Communications (May 2019 - Aug. 2021)
Louisville Football :: Design Graduate Assistant (August 2018 - May 2019)
Louisville Athletics :: adidas Intern - Social Media (August 2017 - May 2018)
Career Highlights:
Launched the new version of the Louisville Athletics mobile app in February 2024
Led the content strategy and digital campaign for Louisville Women's Basketball's run to the 2022 Final Four
Led the content strategy and rollout for the hiring of Head Coach Jeff Brohm
Built San Diego Athletics' visual branding for the 2020-21 academic year including the department's first style guide, look book and Creative Cloud Library.
Certifications/Awards:
NACMA Gold Award - Sport Specific Brand Campaign (June 2023)
Google Analytics Certificate
Multicultural Studies Certificate (University of Missouri - Columbia, May 2017)
Education:
University of Louisville :: Master of Science, Sport Administration (May 2019)
University of Missouri - Columbia :: Bachelors of Journalism, emphasis in convergence sports (May 2017)
Personal:
A native of Phoenix, Arizona, Roussin resides in Louisville with her husband Ethan and their dog Truman.
Summary of Current Role:
Leads the implementation and evaluation of all digital marketing initiatives
Oversees web platforms, email communications, mobile app strategy, SMS outreach and paid digital advertising
Maintains the department's Digital Marketing & Advertising Hub, a centralized communications and advertising calendar
Analyzes campaign workflows, customer journeys and optimization
Manages the department's relationship with SIDEARM and other digital vendors to ensure platform performance
Coordinates with Ticket Sales & Service, Ticket Operations, the Cardinal Athletic Fund, Strategic Communications and Creative Services to align messaging, priorities and timelines surrounding sales and fan experience efforts
Serves on The New Standard Capital Campaign committee
Career History:
Louisville Athletics :: Director of Digital Marketing (Nov. 2025 - pres.)
Louisville Athletics :: Assistant Director of Digital Marketing (July 2023 - Nov. 2025)
Louisville Athletics :: Assistant Director of Creative Communications (Sept. 2021 - July 2023)
San Diego Athletics :: Assistant Director for Strategic Communications (May 2019 - Aug. 2021)
Louisville Football :: Design Graduate Assistant (August 2018 - May 2019)
Louisville Athletics :: adidas Intern - Social Media (August 2017 - May 2018)
Career Highlights:
Launched the new version of the Louisville Athletics mobile app in February 2024
Led the content strategy and digital campaign for Louisville Women's Basketball's run to the 2022 Final Four
Led the content strategy and rollout for the hiring of Head Coach Jeff Brohm
Built San Diego Athletics' visual branding for the 2020-21 academic year including the department's first style guide, look book and Creative Cloud Library.
Certifications/Awards:
NACMA Gold Award - Sport Specific Brand Campaign (June 2023)
Google Analytics Certificate
Multicultural Studies Certificate (University of Missouri - Columbia, May 2017)
Education:
University of Louisville :: Master of Science, Sport Administration (May 2019)
University of Missouri - Columbia :: Bachelors of Journalism, emphasis in convergence sports (May 2017)
Personal:
A native of Phoenix, Arizona, Roussin resides in Louisville with her husband Ethan and their dog Truman.
Louisville Women's Basketball - Jeff Walz Press Conference - December 14, 2025
Monday, December 15
WBB: North Carolina Highlights (12/14/25)
Monday, December 15
MBB: Highlights vs Memphis
Sunday, December 14
Pat Kelsey Postgame Presser vs. Memphis 12.13.25
Saturday, December 13
